Internet Marketing For Home Improvement

Home improvement contractors are slowly opening up and embracing the possibilities that going online has to offer. In the not so distant past, contracting businesses especially those operating locally had doubts whether or not an online presence was still important. And as we are living in a technologically driven age, time has soon erased the doubts away as the majority who wanted to achieve competitive advantage has acknowledged what having a website has to offer and greatly benefited from the power of the Internet.

Internet marketing has been of great use to home improvement contractors in terms of promoting their services as well as growing their contracting business. This online strategy not only comprise of the business-to-customer methods where you make each contact and process easier for your clients and visitors, but also of business-to-business methods enabling your business to easily communicate with business partners or other essential industries such the banks and others.

Like traditional marketing methods, online advertising could also deal with information management, customer service, communication, public relations and promotion of your home improvement services and contracting company. In comparison, having a contractor website and doing Internet marketing can have benefits over offline methods like:

Gain More Visibility. Majority of homeowners would turn to the Internet when searching for the right contractor to attend to their needs. Because your website runs 24/7, information about your contracting company and services would be available no matter the hour making it possible for Internet users to get information as well as contact you even if it is past the business hours. By going online, you will not only be making things easier for customers but prospective clients as well.

With your Internet presence, you are also improving brand awareness making specializations advertised directly to certain markets appropriate for your home improvement business.

Cost Effective Medium. Internet marketing is probably the cheapest form of advertising that you could ever utilize and the best thing about it is, with an efficiently designed contractor website and the right advertising techniques, the return on your investment would be evident in the shortest possible time. Aside from its low cost compared to traditional forms of marketing, you also have the power to target your efforts to a specific market and that is the groups interested in your home improvement services. For a little effort from you, you can have your advertisements posted for a long time throughout the World Wide Web.

For home improvement contractors wanting to expand their serviced area or who want to go national, Internet Marketing would be the best tool to take advantage of. Because of its world-wide reach, you can easily spread the word. You even get the chance to diversify your stream of income and also earn from the contractor website itself. Many Internet Marketing methods can also earn you money while you reap the fruitful seed of your promotional efforts.

Improve Customer Service. Internet Marketing is not only great at creating new ties and gaining new clients but maintaining the contracting business’s existing clients as well. By implementing such techniques as newsletters, you can let homeowners know of the new developments in your business, and home improvement services.

Home Improvement’s 7 Deadly Sins

After speaking and working with thousands of homeowners regarding home improvement projects, I’ve noticed a pattern of unhealthy behavior when approaching a home repair or remodeling project. Often times these homeowners have come to our company in search of rescue from a previous contractor or simply want to avoid repeating a bad experience from the past.

All good consumers and business owners want each party to act in good faith during any home improvement project. Unfortunately, however, home improvement is one of the top industries for fraud and consumer dissatisfaction. Why? While much of the blame is the fault of the home improvement industry, there are common mistakes I see homeowners commit that contribute to their own dissatisfaction. Avoiding these 7 mistakes can mean the difference between a delightful home improvement project and disastrous bad dream.

1. Falling In Love With the Salesperson: Since most homeowners aren’t experts in home repair, they rely heavily on the likability and apparent credibility of the salesperson to define the competence of those performing the project. Client dissatisfaction is a certainty when the employees or subcontractors don’t live up to the expectations the homeowner had of the salesperson. When you invite someone to your home for a home repair or remodeling project, make sure this individual is skilled at home improvement projects, not simply a commissioned salesperson whose interest is selling you more than you need.

2. Neglecting Your Family’s Safety: Most homeowners would be appalled to learn of the felony record, drug convictions, sex offenses, domestic violence or financial irresponsibility of the common worker in the construction, trade and home services industry. While prior criminals have every right to work, they have no business in your home-where your family’s safety and your property’s security are at stake. Demand to see a company’s employee screening and background check process to ensure your safety and comfort with those working in your home.

3. Hoping to Receive Excellence Without Paying For It: From toothpaste to gasoline, shopping for the cheapest price might not be a bad idea-for many consumer goods are truly non-differentiable commodities. In this case, quality or performance of the product isn’t typically affected by price. Home improvement, however, can’t be commoditized, since every home is a unique creation, every project is a custom solution, and every client holds a unique set of expectations. Instead of focusing on price, look for the greatest value. For most people I meet, value equates to uncompromising craftsmanship, timely service, backed with a solid guarantee, delivered by a company who cares about them and their home and has the integrity to operate their business with transparency. Be clear on what you value in a company and don’t compromise your standards.

4. Asking the Wrong Questions: How long have you been in business? Where are you located? How many technicians do you have? These questions are all aimed at answering a homeowner’s basic fear: namely, “Are you out to take advantage of me?” Unfortunately, they do not reveal the facts a homeowner needs to make an informed decision. Better questions to ask concern worker’s compensation and liability insurance, hiring practices for their workers (employees vs. subcontractors) and questions concerning the background screening and drug testing of such representatives of the company. In addition, checking third party review sites and state/local agencies for complaints and corporate legitimacy or good standing are critical before any hiring decision is made. Any service company or contractor who doesn’t welcome the “tough questions” is not worth your patronage.

5. Placing Faith in Bogus References: Would any contractor, ethical or not, intentionally provide you with references other than those who he or she thought would provide a glowing recommendation? Consequently, a homeowner will never get an objective reference on a contractor unless they know to ask for a list of trade references-parties that have no vested interest in telling you anything but the truth. Examples include commercial vendors, materials suppliers, banks, accounting and legal associates or third-party reporting agencies like the Better Business Bureau, Angie’s List and Service Magic.

6. Ignoring Insurance Coverage: Companies should provide proof of both liability insurance and worker’s compensation coverage to protect you from both property damage and injuries sustained by workers on the project. Homeowner’s policies generally do not cover such claims and you, as the homeowner, may be held liable if the company you hire doesn’t have such coverage. Legitimate companies are proud to show proof of coverage because it is extremely costly to them. Avoid any contractor who doesn’t carry such coverage.

7. Allocating an Insufficient Budget: Savvy consumers never initiate a discussion about a home repair project with a price inquiry. Rather, they’ve researched what a project should roughly cost and remain focused on finding the company who will deliver that project within their expectations and budget. Instead of shopping for home improvement services by price, first spend some time finding a contractor who you can trust.

Then, share your budget with that trusted adviser so they can help you devise a plan to achieve your project goals within your financial constraints. In the end, if a project is done poorly or the experience in completing it was miserable, any cost savings by shopping for the cheapest price proves irrelevant.

Don Kennedy is President of ProMaster Home Repair and Handyman of Cincinnati, a locally-owned and operated Service Disabled Veteran-Owned Small Business. ProMaster’s mission is to be a professional, hospitality-level service company leading the restoration of integrity, service and excellence in the home and commercial repair industry. Unique to the home repair industry, they arrive at your home or business at a specific time convenient for you, not a range of time convenient for them.

Home Improvement Marketing Companies

As a home improvement business, you might find it difficult to expand outside your local market and reach the number of customers that you are capable of serving. Newspapers, magazines, placing flyers, road signs, and other local ads is a great way to expand your reach, but it generally isn’t enough.

There have been many home improvement businesses that simply weren’t able to adapt and stay afloat financially. If you’re looking to increase your revenue, you have to seek out home improvement marketing companies and explore the online options that are available to you. The majority of people now use their cell phone, tablet or laptop to look for local businesses, and this applies to the home improvement industry as well. Whether you’re a small business, retail store, or local service provider, there’s an opportunity for you to expand your reach and increase revenue through internet marketing. Below, you will find reasons why home improvement marketing companies are so important to your success in the industry.

Search engine optimization for your website

Home improvement marketing companies will commonly provide search engine optimization services for your website. If you don’t have a website yet, they may even include web development services for a reduced cost, knowing you have an interest in optimizing the site thereafter. Search engine optimization is a great investment and it’s something that can’t be overlooked even as a small business owner in a local environment. SEO allows you to expand online and get ranked on search engines for keywords that are directly related to your home improvement services. For instance, as a Seattle based business, you could rank on Google for a term like “Seattle home improvement.” Large cities often have keywords like this that are searched thousands of times per month. Just imagine the income potential having thousands of extra eyes on your website every month. Better yet, these are targeted visitors that previously searched on Google to find the exact services you offer, making each visitor a very legitimate lead opportunity. Search engine optimization can help your business dominate the local market and center yourself as an authority in the area.

Complete web development solutions

SEO services can only be effective when you already have a great website to drive these visitors to. Home improvement marketing companies will be able to build you a professional website that makes your visitors feel at ease and comfortable with hiring you. The site should also be search engine optimized and the keywords that are related to your business and its location should be incorporated into the content of each page on the website. This helps search engines recognize what your website is about and understand which phrases the site should be ranked for. It also means that content writing plays a significant role when building a website. The more pages of high quality content your site has, the better its chances of ranking on search engines like Google.

Lead generation

Some home improvement marketing companies will provide lead generation services. This is a unique service that is exclusive to the more popular industries. Essentially, it means that you’ll be provided with leads in the home improvement industry that could potentially convert to a sale. These are leads that the business selling them to you probably got through their own website, by driving traffic through search engine optimization. Unfortunately, that means you’ll pay a high price for the leads since it takes an investment from the business just to provide them. However, if you’d like a simple way to get in touch with potential clients, lead generation services can help.

When Looking For A US Home Improvement Contractor

Many residents who live in the US find the need to make home improvements season by season. The main reason for doing these is to make their homes look newer, improve on the architecture, bring new technologies in the home and even increase the value of their homes. All the above services can be hired from different US contractors spread all over different cities.

Some home improvement jobs for hire:

Different clients who want to hire contractors have choices to make from the available services. Some of the jobs include treating the windows, roofs and doors. Other home owners will hire the contractors to remodel the homes while others will pay for the storm drain repair, insulation needs, plastering needs, glass work jobs and even carpentry services.

Factors to put in place when looking for a contractor:

It is obvious that different home owners have different needs when it comes to their home improvement. The first thing to consider is the type of home improvement. For example a person who requires roofing facelift must check on the different roofing experts in their locations. It will be awkward when looking for a roof fixing expert and you head to a company that has expertise in storm drain remodeling.

Secondly one has to consider the pricing. Many companies will charge different prices. This will depend on the services offered. When a client is looking for any of the services, then they must compare the prices to be paid. This can be done by checking various online sites for the services offered by each company and initial charges.

In addition, some of the US home improvement companies have been in the business for a number of years therefore they have a good reputation. When a home owner is getting the services, it is only ideal to consider the companies that have worked in various cities and many people are recommending them. These reputable companies have the latest technologies to deal with any jobs offered.

The technology used:

Due to the competition among various US service providers, the home owner must get some information about the technology used to finish the jobs given. For example, a home owner seeking to improve the insulation around the home can check the companies with the best materials and technology to help in insulation remodeling. Since they know the requirements, then they will have to choose the best.

Availability:

In some parts, it is impossible to get specialists to solve a particular need. So this will mean importing the services from a neighboring state. This will translate to higher payments. To reduce the operation costs, they service provider needs to be contacted online to reduce the costs.

Offers made:

Some companies providing US home improvement services have various offers for different improvement jobs. In order to get the best at reduced prices, the home owner should ensure they take advantage of the discounts given on any service that will reduce the costs significantly.

The US home improvement has improved in the recent days as more people contact the experts to give a facelift to their homes. With these services available, home owners can pay smaller fees to ensure their homes look good every time.

Home Improvements

Home improvements, renovations and repairs require great amount of skill and getting a good agency or contractor or skilled labor is a huge task in itself. Entrusting the job to an unskilled person or hiring the wrong man for the job can be a nightmare you would do well to avoid. You will end up with more on your hands to manage and your home will be worse off than before.

The home improvement business has grown by leaps and bounds in recent years from the ‘simple handyman’ services earlier. Home improvement agencies provide assistance and support in a great many areas relating to home improvement, home repairs and home renovation, each of which requires highly skilled craftsmen and services of the highest quality. Businesses that provide such services not only have to possess a high degree of knowledge concerning home construction materials and their durability, house plans, building engineering & electrical details etc., but also have complete grasp of geographical locations, climate & weather affecting particular areas, factors like pests and pest-control and several other minutely related points.

Some of the areas that home improvement services undertake to renovate or repair in a home may fall in the main area of the house or kitchen, bathroom, bedroom, attic or the roof and could involve improvement services like repairs and renovations in:

• Basements
• Baseboards
• Crown molding
• Cabinets
• Carpentry
• Countertops installation
• Doors / door frames
• Faucets and sinks
• Floor installations
• Painting
• Tiling

Handyman or Handyperson

The term Handyman or Handyperson is used to refer to a person with a wide range of skills to do minor repairs and corrections around the home. These repair tasks include overall interior and exterior maintenance jobs that classify under electrical, plumbing and other fix-ups. To put it simply, a Handyman can be relied on to do those simple, sometimes a little complex home jobs that can be categorized as DIY.

Somewhere along the way, to improve their chances of getting more projects and contracts especially when job markets were seeing a downturn and putting many out of jobs, a Handyman’s profile altered subtly. Where earlier they were paid workers mainly attending to simple DIYs, they progressed to more complex or skilled jobs like painting, remodeling, carpentry, furniture assembly, reinforcing and many more. They figured that it needed only a little more knowledge and willingness to undertake projects and learn-on-the-job.

Generally, a Handyman’s job is viewed as semi-killed, a low status job ranking below specialists such as carpenters, electricians and plumbers. However, the emergence of ‘home improvement agencies’ that have on their rolls skilled Handymen, that general perception is fast changing and they are being viewed as the “go-to-men”, technicians with a lot of job knowledge and multiple skills to handle a variety of home repair and home improvement tasks. With changing attitudes, they are being treated with great professionalism, better wages and perks, and safer working conditions.

The usefulness of a Handyman’s tools are best illustrated with this example of an Australian doctor who in the absence of an appropriate neurological drill, used a Handyman’s Drill for an emergency surgery to save the life of a 13 year old boy who suffered brain trauma.

Choosing The Right Home Improvement

Everybody desires to make his/her home attractive and unique. They want their home to be perfect in all aspects. For that, they are paying more attention on the interior as well as exterior of their houses.

However, if you wish to enhance the beauty of your house, make sure that, you choose a reputed and genuine home improvement service. Selecting an experienced home decor service can surely renovate your house in all aspects. In fact, now you can also find many home decor services on the Internet.

By spending some time on the Internet, you can easily select the best service that suits your budget. With the help of a price list next to design, you can choose any design that matches your house and budget. However, for renovating your house, Toledo home improvement service is perfect, because you will be provided with a wide variety of both exterior as well as interior designs.

Moreover, you will be provided with different painting options, so that you can choose your favorite colors. This will help renovate your home with total modern accessories. You can really make your investment successful by choosing this service for your home. However, if you desire to renovate your home by yourself, then you may suffer from loss. Therefore, opting experienced services such as Toledo home improvement can really help you save a lot.

The home decor experts of this service can easily solve all your problems regarding home improvement. With the help of these experts, you can easily renovate your home without spending much. Thus, taking the help of professionals can really enhance the beauty of your home. Toledo home improvement service will renovate your home through systematic. Firstly, your new room has to be perfectly designed, so that it looks unique. You can also replace modern accessories with older ones for giving a unique look to your bedroom.

In fact, you can also improve your bathroom, bedroom and kitchen with the help of these services. There are many things that you can replace and improve in your home. Thus, proper planning can surely help you in terms of home improvement. With the help of this service, you can also improve your garage, building, chimney and garage. Your home interior and exterior has to be stylish and unique, so make sure that you improve all those things with the help of a reputed expert. Hence, with Toledo home improvement service, you can easily improve your home.